We’re in the heart of the summer and during that time people tend to be outdoors taking advantage of the great weather and participating in more activities that they enjoy. For your brand, this is a great opportunity that you shouldn’t let pass by. Think about ways you can incorporate summer themes and information in your branding and promotions that are relevant to your customers, similar to the Burger King advertisement shown above that was featured in Spain.
Here are a few to get you started:
Hold a summer-themed event that will encourage people to visit your establishment
Since people usually like to be outdoors more when the weather is nice, give them another destination to go to. Make sure you find a way to tie in your products or services. For example, if you’re a service provider, you can give out door prizes, and one of the lucky recipients can receive a free consultation from your business.
Distribute branded hot weather promotional items
Just because people like to be outside more doesn’t mean they don’t want to stay cool. This is your opportunity to provide items to them that will keep them cool, but also reinforce your branding. Think about the items people tend to use in the summer: visors, water bottles, coolers, mini-fans, etc. For a minimal cost, you can brand these items with your logo. That way, each time someone pulls it your branded water bottle for example, they will see your brand name, and it will keep it top of mind for them. As well, it will be seen by other prospective customers as well if it is used in public places.
Offer summer time discounts on certain items
It is easy for people to forget a business’ offerings, especially if there haven’t been any major changes in a while. A business can use the summer as an opportunity to promote certain products that are not as popular as others. For example, if you own a bag company and you notice that certain bags aren’t selling, brainstorm how you can showcase how they might be perfect for summer time use and then sell it as a special “summer time” discount.
These are just a couple of ideas on how you leverage the summer to market your offerings more. They’re easy to implement and can be cost effective. Do you have any other suggestions on how to do summer-time marketing well?
