We know the work you do is good for society. So, it’s important your marketing is working just as well for you.
It’s the perfect time for a mid-year marketing plan review to help refresh your organization’s plans for the rest of the year. To help you shine brighter after a mid-year evaluation, here are 3 tips for completing an eye-opening marketing plan review.
Why You Need a Mid-Year Marketing Plan Review
First off, why do you need a mid-year review? As you know the world is constantly changing. So, your social impact organization has to be able to adapt to these changes. By having a mid-year marketing plan review, you can make the necessary updates to refresh your efforts for the second half of the year. It allows you to:
- Review marketing results and make adjustments.
- See what you have accomplished.
- See what you haven’t accomplished.
- Review what’s working and what isn’t working.
3 Tips for A Successful Mid-Year Review
Grab your favorite drink and get comfortable as you get ready to tackle your mid-year marketing plan review. With these three foundational tips, you are sure to succeed!
1. Revisit Your Organization and Marketing Goals
Your marketing plan is often mapped to your organizational goals. By reviewing your organizational goals, you can see how it impacts your marketing plan. So what questions do you ask yourself during this review? Here are a few to get you started:
- Are there any changes affecting your organization that mean you need to tweak or create new organizational goals?
- Are there any new key audiences you want to connect with or serve?
- Do you need to remove any marketing goals that are no longer relevant?
- Are there any new marketing goals you need to create?
2. Learn More From Your Analytics
Analytics is the information you gather from the marketing activities you carried out. Did you have goals to reach a certain number of followers on social media? How many visitors did you have to your website this year? It is important to compare your actual results vs. your intended results.
Take some time to review this information so you can:
- Understand what marketing strategies worked or did not work.
- Decide what marketing activities to continue for the second half of the year.
- Decide if there are marketing activities you need to focus on to reach results you may have missed.
3. Look Closer At Your Top Audiences
Since who you serve guides the content you produce, it’s important to make sure your understanding of your audience is still accurate. Here are some quick questions to ask yourself:
- Has anything impacted your audience lately?
- Are they facing different challenges you can provide a solution to?
- Is there anything new your audience may be looking forward to?
Next, review the content you have produced for your audience, whether it’s on your website, at events, or on social media. For example,
- Are there particular types of posts your audience loves and interacts with the most? Let’s plan to create more of these!
- Do you have a subgroup of your audience you haven’t been creating content for? Plan to send them some more love!
Let Us Help You
Remember, you don’t have to do this review on your own! Sunny Day Marketing is here to help. We can consult on strategies for your organization to implement in the second half of the year. We can also help improve your marketing organization and processes so you can hit your intended goals in the most seamless manner.
Schedule your Complimentary Assessment Call today, and let’s refresh for the rest of the year!
