Now that you have reviewed your marketing plan, it’s time to start your marketing journey! However, there are a couple of steps you need to consider before jumping into implementing marketing strategies. To help you confidently visualize your marketing journey and make it as turnkey as possible, check out our four easy steps below.
Step 1: Market Research
First stop, information download! Market research is what you do to gather information and better understand the community you’re serving. It helps you understand how successful you have been and your community’s wants, challenges, and needs. By completing the market research stage, you can be confident your programs, products, or services will appeal to your audience. You’re also able to gather any feedback on how to improve.
Examples of different types of market research methods are:
- Interviewing the people you serve.
- Sending surveys to the audience you want to attract.
- Researching on customer satisfaction.
- Reviewing campaign results.
- Researching your competitors to see how your marketing and offerings compare.
Step 2: Marketing Plan
Did I do that? Yes, you did! (But unlike Steve Urkel, you didn’t do it by mistake.) You’ve successfully gathered all the research you need to create your marketing plan.
A marketing plan will outline your strategies for a specific time period, such as the upcoming year, quarter, or month. It is best to have a one-year marketing plan overview, to have a birds-eye view of the campaigns you want to do, and then get into more detail on the monthly or quarterly tasks. Marketing plans usually include:
- Your organization’s marketing goals.
- Information on your current marketing position (see our post on Marketing Plan Reviews!)
- A list of marketing strategies.
- A list of things you need to do to complete each strategy.
- A budget for each marketing strategy.
- Marketing metrics to measure your success against
Once you know your goals, strategies, and budget requirements, you can be ready to confidently move on to the next stage.
Step 3: Marketing Details & Processes
PAUSE! Before you dive into implementing your marketing plan, there’s one more step – filling in the details for execution! Knowing what’s being done, who’s doing it, and when will make sure your implementation stage goes smoothly. Look at the components of your marketing plan strategies and:
- Find the right support to accomplish each strategy.
- Identify who will work on what tasks and communicate clearly to them what they need to do.
- Estimate the time it will take to accomplish each task.
- Create checklists for each task so you can track its progress.
- Set up project management and approval processes, so the person completing tasks can communicate their progress.
Step 4: Marketing Implementation
“Lights. Camera. Action!” Now it’s time to bring all your marketing strategies to life. The marketing implementation stage is when you put all your plans and preparations for execution into action. During the implementation stage, make sure to:
- Check in on progress regularly so you can see that everyone is completing their tasks on time and can offer support.
- Review the results of your marketing efforts.
- Be willing to adapt and make any adjustments to your marketing strategies, with expert help from Sunny Day Marketing, when needed.
- Communicate results to your team and celebrate any wins to keep everyone motivated and excited!
Questions? Contact Us!
Sunny Day Marketing is here to help you with any and all marketing questions you have. Reach out to us to chat about strategies your organization can implement, ways to improve your marketing organization, and/or processes so you can seamlessly hit your goals.
Schedule your Complimentary Assessment Call today, and let us help you through your marketing journey!
