About SDM

Get To Know Us

Sunny Day Marketing is the internal strategy team you wish you had. Our passion brings perspective, and our all-in-one resources deliver results.

About Sunny Day Marketing

At Sunny Day Marketing, we are passionate about partnering with social impact organizations to help them make their communities better places. With our research-based approach, we provide our clients with the tools, resources, and support needed to reach their target communities authentically and effectively. We’re excited about helping community organizations enhance and revitalize their neighborhoods, and love watching lives transform through programs that bring economic, social, and professional growth. From developing unique marketing strategies to providing step-by-step guidance during implementation, we bring energy, enthusiasm, realness, and fun into every project. We become family with our clients, immersing ourselves in their world to create strategies that reflect their mission and goals. Our services include strategic marketing consulting, marketing plan development, training, and process development. It’s our goal to make a sunny and positive difference in the lives of others with every project we take on!

About Nicole

Sunny doesn’t just describe the company; it describes the woman behind it. Nicole McGarrell is the Founder/CEO of Sunny Day Marketing, and for over two decades she’s brought her insight, as well as bright and persistent demeanor to every client she’s faced, and every company she’s worked for.

This native and proud Brooklynite understands the agency-client relationship because she’s worked on both sides. However, it was her desire for a life of entrepreneurship that led her to take a leap of faith, and start her own business. Today, Sunny Day Marketing stands as an advocate for businesses and organizations that are passionate about the work they do, and the people they impact.

Over the course of her career, Nicole has worked with Fortune 500 companies, small businesses and nonprofits alike. Her portfolio includes Support Center For Nonprofit Management, Flatbush Nostrand Junction Business Improvement District, Food Network, American Express, and the City of New York, just to name a few. This varied background has shaped a specialized expertise that lends to a solution-oriented experience for her clients – no matter what the problem is.

As a public speaker, Nicole continues to advocate for purpose-driven organizations and entrepreneurship. She has been honored by the BCC and the Office of The Public Advocate of the City of New York for her significant contributions to the community. She’s also served as a mentor for the City of New York’s Woman Entrepreneurs (WENYC) initiative and Co-Chair for the Brooklyn Chamber of Commerce’s Young BK Professionals committee. Currently, she is a member of the Association of Nonprofit Specialists, where she co-founded and now leads their Marketing Circle committee.

Additionally, Sunny Day Marketing is proudly certified as a Minority and Women-Owned (MWBE) business.

Why Mix Up Your Marketing (Featuring Our 3 Fav Tactics!)

Why Mix Up Your Marketing (Featuring Our 3 Fav Tactics!)

You may be wondering what is a marketing tactic and how is it different from your strategy? While your marketing strategy covers the “why and how” of your marketing goals, the specific tactics are the “what” you will execute to achieve your strategic goals. It’s important to..

Posted by Nicole McGarrell in Featured, Marketing, 0 comments

Shine Through the Rest of the Year

Can you believe it’s September already? Now is the time to start assessing how far you’ve come and start getting ready for the end of the year.

 

Recently, we asked you to do your mid-year marketing review – now we’re telling you to look at it again to prep your..

Posted by Nicole McGarrell, 0 comments
Step Up Your Marketing Journey – The Sunny Day Way

Step Up Your Marketing Journey – The Sunny Day Way

Now that you have reviewed your marketing plan, it’s time to start your marketing journey! However, there are a couple of steps you need to consider before jumping into implementing marketing strategies. To help you confidently visualize your marketing journey and make it as turnkey as possible,..

Posted by Nicole McGarrell in Featured, 0 comments
3 Tips For A Successful Mid-Year Marketing Plan Review

3 Tips For A Successful Mid-Year Marketing Plan Review

We know the work you do is good for society. So, it’s important your marketing is working just as well for you.

It’s the perfect time for a mid-year marketing plan review to help refresh your organization’s plans for the rest of the year. To help you shine brighter after a mid-year evaluation,..

Posted by Nicole McGarrell in Featured, 0 comments
Gift Yourself Marketing Strategy To Start Off 2019 Right!

Gift Yourself Marketing Strategy To Start Off 2019 Right!

 

Wait a minute! When did it become mid-December?? That’s what we’ve been hearing a lot of people ask as they realize the end of the year is here and they still have brand goals to hit! If you’re struggling with how to promote your products or services in the last couple of weeks..

Posted by Nicole McGarrell in Featured, Marketing, 0 comments
Strolling Down Memory Lane: Honored by the Brooklyn Chamber of Commerce

Strolling Down Memory Lane: Honored by the Brooklyn Chamber of Commerce

In February 2015, the Brooklyn Chamber of Commerce chose me to be one of their honorees, along with Assembly Member Annette Robinson; Michael Pugh, President & CEO of Carver Bank; and Maxine Stephenson, Co-Founder of Zeen, Incorporated, for their Black History Month celebration. Not only did the..

Posted by Nicole McGarrell in Honors, 0 comments
Summer + Marketing = Sizzling Marketing Opportunities

Summer + Marketing = Sizzling Marketing Opportunities

We’re in the heart of the summer and during that time people tend to be outdoors taking advantage of the great weather and participating in more activities that they enjoy. For your brand, this is a great opportunity that you shouldn’t let pass by. Think about ways you can incorporate summer themes..

Posted by Nicole McGarrell in Marketing, 0 comments
How Is Your Marketing Pie Sliced?

How Is Your Marketing Pie Sliced?

When it comes to marketing many people are not clear about what exactly it is and encompasses. It is often used interchangeably with the word “advertising”, which is incorrect. Simply put, Marketing encompasses certain type of activities that ultimately make people aware of a product or service..

Posted by Nicole McGarrell in Marketing, 0 comments
Developing A Marketing Strategy To Reach Your Business Goals

Developing A Marketing Strategy To Reach Your Business Goals

Developing a Marketing Strategy- How to Reach Your Business Goals

For all business owners, the ultimate goal behind creating a marketing strategy is simple: achieving business success. Increasing your bottom line, building brand awareness, generating new leads, or creating an air of trust between..

Posted by Nicole McGarrell in Marketing, 0 comments