You may be wondering what is a marketing tactic and how is it different from your strategy? While your marketing strategy covers the “why and how” of your marketing goals, the specific tactics are the “what” you will execute to achieve your strategic goals. It’s important to find the right places and ways to share information about your organization, and a mix of strategies is the way to go.
Read on for the benefits of having a mix of marketing tactics, details on our favorite tactics, and a client profile showcasing how they use a tactic with their community.
Why You Need a Mix of Marketing Tactics
A mix of marketing tactics can help you reach a wider community by letting people experience what they like best – some will prefer visual media while others would rather listen or read. Having different tactics helps you share messages more effectively since, no matter how someone takes in information, you’ll have an opportunity to get your message across.
It’s been reported that People need 7 or more “marketing touches” before they make a purchase or sign up for a service. This means they need to see or hear about your organization 7 or more times before taking action. Why? Because the human brain can remember information better after engaging with it multiple times. The more marketing tactics you have in place, the more likely you will reach the ideal number of touches.
Our Top 3 Favorite Marketing Tactics (and Why!)
Email Marketing
One of the main reasons email marketing is so effective is that people spend a lot of time on their email. Whether they are watching TV, in bed, on vacation, at work, or even in the bathroom. A survey from Adobe shows that people reported using email 5.6 hours on a weekday!
And that’s not all – other benefits of email marketing include:
- You can personalize the content to target different people with different messages.
- People can respond to emails, allowing you to develop stronger relationships.
- They are quick to set up and budget-friendly for your organization.
- Email lets you keep in touch with your community consistently, from saying Happy Birthday to thanking them for attending an event.
Community Events
Community events are a great way to increase awareness around your organization and bring people together to strengthen your relationship with them. By hosting an event, you provide opportunities for participation, sharing knowledge, and social interactions that might not occur through other marketing tactics. The more involved people feel with your organization, the higher the chances of developing loyal fans and a better reputation in the community. Most events can also be planned at little cost! Especially virtual options such as webinars.
On top of hosting your own community events, participating in events that align with your organization’s mission is also beneficial. By showing up and representing your organization at an online or in-person event, you can network, share information, and tap into new audiences interested in what your organization has to offer.
Partnerships
Strategic partnerships are a great way to grow your organization and build relationships within your community. When organizations collaborate, they can tap into each other’s network of audiences, split costs on marketing, and share knowledge and resources. It’s a win-win for everyone involved. For example:
- Instead of using all your resources to host your own community event, you can partner with other organizations for a bigger event.
- You can create a unique marketing campaign that combines programs and services you offer with another organization for an all-inclusive offering.
Client Profile – Jazz Vespers at Emmanuel Baptist Church
For a great example of how to leverage community events as a marketing tactic, we want to highlight Jazz Vespers at Emmanuel Baptist Church (EBC). In September, they re-opened their doors for in-person performances again after a year and a half! To make sure they remain inclusive for their entire community, they also introduced a live streaming option for those who wanted to attend from home or afar.
Musical community events like Emmanuel Baptist Church Jazz Vespers brings the community together and let people enjoy themselves while being entertained. It also breaks down social and language barriers, so EBC can reach a wider audience – all united by their event’s music. Click the image below to see the video stream of their September event.
Stay tuned for our next post where we’ll share a list of 11 marketing tactics you can start implementing!
